Grow Your Podiatry Practice with Internet Marketing!

Our Proven And Tested Podiatry Marketing Plan 

At Podiatry Marketing Pros, we have a time-tested marketing framework that is proven to help foot doctors generate a positive return on their investment within a reasonable time frame.

The marketing plan is personalized to meet your podiatry practice needs. We perform a detailed analysis of your website and thorough competitor analysis to uncover hidden strategies your competitors are using to generate podiatry leads.
With the insights and data gathered, we will create a fail-proof marketing plan that is sure to generate leads for your practice consistently.

Our marketing program is optimized to get your brand in front of people that are likely to convert. Couple that with compelling advertising offers and a conversion-optimized website, you can be sure of a steady stream of highly qualified leads for your podiatry practice.

Here’s a walk-through of our strategies:

1. Build a High Converting Podiatry Website 

Your website is at the center of the hands-free marketing machine we will develop for you. We’ll take our time to design and develop a responsive website that renders well on both desktop and mobile.

Our design process will include strategically adding a Call-to-Action that will direct prospective customers on the next action to take. A clean, uncluttered interface that builds trust with your site visitors and a fast loading website that provides a seamless experience for users.

We will bring everything together nicely with compelling web copy, eye-popping imagery, and ensure consistent branding across all online assets.

When we are done, your brand will look spectacular, and visitors will want to contact you, we know this through our many years of experience doing this and the several tests we have done. To cap it up, it takes us only a couple of weeks, 3-4 weeks to get the system up and running.

2. Launch Effective Pay Per Click Campaign

We will super-charge your online marketing with pay per click campaigns. This way, your brand will be on the face of people who are actively searching for related products and services.

We do this by taking advantage of Google’s sophisticated advertising platform to target your audience. We also place valuable branded content on niche relevant websites and blogs to drive targeted traffic to your site.

Why PPC?

From experience, we know that the quickest way to ensure a massive impact for podiatry practices is to run pay-per-click campaigns. With PPC as part of your marketing mix, you only pay for clicks on your podiatry ads, the bigger your budget, the more leads you get.

Our proven PPC services for podiatry practices ensure your brand is on the face of people actively searching for your services and makes it easy for them to contact you or submit an estimate request or take any other action you prefer.

What makes us different?

•We do this every day - we breathe, eat and sleep online marketing for podiatry practice.

•We work exclusively with podiatry practices and have overtime learned instinctively what works and doesn’t.

•We hit the ground running as soon as you hire us. We don’t waste your time and thousands of dollars in ads trying to understand your industry.

3. Use Organic SEO to Rank in Google's Local 3-Pack

As part of our marketing plan for podiatry practices, we use local SEO tactics to rank your business in Google Maps. Our strategy includes using Geo-tagging images, category research and links, SEO optimized Google Business descriptions, Tags, Google Site Optimization and other proven tactics to position your company.

Here’s why ranking on Google’s top three positions is important. A report revealed that In 2019, more than 50% of search traffic goes to the Maps Pack.

To ensure your podiatry practice ranks on the top three positions, we use data-driven keyword research to optimize your listing so you can show up for terms your prospective customers are using to look for podiatry services online.

Having your business on Google Maps’ top 3 positions will significantly impact your practice, and we typically see that movement happen within 90 days after working with our clients.

We use a two-prong approach to rank podiatry practices on Google: On-page and Off-page optimization.

On-page Optimization

Our on-page optimization strategy is a proven process that involves preparing and designing your site in such a way that both human users and search engines are happy.

Our on-site optimization process includes the following:

Title Tag Optimization
Meta description
H1 Tag
H2 Tag
H3 Tag

HTTPs setup
Image Alt Tags

Image compression
Embed YouTube video
GMB Embed

Internal linking

Mobile-first indexing
Link address to Google Platforms
Reviews Integration from Google & Major Platforms
Content for Geo Relevancy
Company Qualifier Optimization for CTR
Add structured data markup

Optimize for Nearby Cities
Link out to Authority websites
XML site map
HTML site map

Off-page Optimization

We use white-hat, permanent backlink building system to boost your website’s authority. Our off-page optimization process involves building relevant citations from authority sites, acquiring podiatry backlinks from blogs, press, news channels and businesses with an established reputation.

Google My Business Posts

We will verify your business on Google My Business. But, that is not where it ends. Our strategy also includes publishing content that semantically targets ZIP codes that makes sense to your business. The result is that your brand becomes trusted by search engines and prospects. And, with time, your brands begin to acquire an omnipresent effect on your city.

Press Release Marketing

Media mentions and features on major new sites are just two out of several benefits to your brand when a press release is effectively utilized. Our press release marketing strategy involves syndicating your press release locally to ensure Google’s algorithm takes notice.  We guarantee your podiatry practice is featured on Google News which helps build significant relevancy and makes it easy for your business to go viral.

Need a custom marketing plan, talk to us. We are constantly testing and implementing new strategies to help our clients grow their podiatry practice.