SEO for Podiatrists and Podiatry Practices
Increase your search ranking and online visibility with a local SEO strategy designed specifically for your podiatry practice.
Podiatrists, like any other business owner, should have a business website. The website should include in-depth information about you, your business as well as the particular services that you currently offer.
By having a website, you should use it as an opportunity to show your true expertise by creating videos talking about the different types of medical problems that you can treat, testimonials by your past clients etc.
With that said, simply building out your website and including all of this information is of no use if no one actually visits your website. At this point, here is where SEO or search engine optimization is necessary.
Exactly What Is Search Engine Optimization (SEO)?
SEO is the optimization of your website so that it ranks as highly as possible in the search engines and as a result, your website gets an increased amount of organic traffic. Basically, it would mean that your podiatry website would show up on the first page and first spots of Google when people search for terms such as "foot doctor in your city", " podiatrist in your city" etc.
How SEO Can Potentially Assist Your Business?
When you do SEO on your podiatry website, this will help you to compete and rank for these terms that have strong search intent. When you properly use the relevant keywords on your website, this will help it to rank much higher for relevant queries such as "podiatrists located near me", "best foot doctor" etc.
When you rank highly for these type of search terms, you will get a lot more people actually visiting your website and reading more about you and your podiatry business. As a result, you will get more calls, leads and actual customers.
It is a fact that 4 out of 5 people use search engines in order to find out important information, especially local information. As a result of this type of behavior, it is imperative that you do SEO for your podiatry website in order to have the highest chance of getting more customers.
Also, when your business website is listed at the top of the rankings, this is actually a trust signal which will result in more people trusting your brand and podiatry services.
How Much Time Will It Take To Get Results From SEO?
You will start to see improvements in your website's rankings within only 3 to 4 months. Of course, this depends on how much competition exists for the keywords you're targeting.
However, by 6 to 12 months, you should definitely see a lot better results that will actually stick. This is because most search engines take time to crawl your content and links as well as understand what your website is about.
Unfortunately, many business owners are quite impatient, so you should take the time to understand that SEO is a process and you need to realize it takes time to work. As a result of this, SEO should only be one part of a wider digital marketing plan for your podiatry business.
There are numerous other digital marketing methods that you can implement such as PPC which will help you to get immediate leads and it can get you results in minutes and hours while waiting for SEO to start working.
You will definitely start to see results from an SEO campaign within 6 to 12 months. At this point, your traffic will start to stabilize and flat-line which means that you would have reached your maximum traffic.
When you reach this point, you should work on keeping an eye on your competitors and maintaining your SEO so that you can continue to get this high level of traffic.
The ROI Of Search Engine Optimization
When it comes to the return on doing search engine optimization, the ROI is quite spectacular. Once you start getting the most organic traffic, you can expect to get 5 to 25 times as many leads as you used to get for your podiatry practice.
With that said, you'll likely see a good return on SEO from as soon as four to six months of actually starting it. After you've made back your expenditure, everything else that you earn would be your profit.
Measuring Your SEO Campaign's Success
While you have your SEO campaign active, you'll likely want to measure its success so that you can keep track of your progress and see what is working or not working.
KPIs To Measure:
By keeping track of these KPIs, it will help you to understand if your SEO campaign is working and adjust it if necessary. The truth is, if you're not actually keeping track of your campaign and constantly measuring it, then you would not be aware of what is actually going on and if it is working or not.
A Look At Search Engine Results
We will now take a closer look at the different types of results that can be seen on most search engine pages. This will give you a greater understanding of SEO so that you can more effectively use it.
Google Ads which are also known as paid listings: These are usually shown at the very top of the search engine pages, located on top of or above the organic results. There can be as many as 4 paid ads and these always show up before organic results. In order to get your website in these spots, you'll have to pay for Google ads where you pay for showing up in these spots for particular keywords. This is also known as pay per click advertising or PPC. Essentially, once a person actually clicks on your ad, you'll have to pay for every click.
Google map listings: Next, we will look at Google map listings which actually drives the most leads for businesses. This is because it is very prominent in the Google results and 60 to 70% of traffic actually prefers to click on these listings over paid advertising links. It is also not possible to pay to be listed in the Google map listings with the exception of using certain Google ad extensions. As a result, you need to properly optimize your listing in order to show up in the Google map and we will look at how you can do so later.
Organic search: Thirdly, the organic listings are last and they are shown under the Google ads and map listings. Even though organic listings are extremely important, they continue to be pushed down the first page over time. With that said, once you can use SEO to rank in the first or second position of the organic search, you will get a significant amount of traffic.
How We Do SEO
We at Podiatry Marketing Pros have our particular process that we use when implementing SEO campaigns so that we get the very best results for our customers. There are actually around 32 moving parts to each of our SEO campaigns. We have actually simplified the process and summarized it into three sections that we'll now get into.
The most important thing that we do when starting an SEO campaign that will actually determine its success is selecting the right keywords that are most suited to our client's business.
For example, different podiatry practices focus on different types of treatments. So, one practice might only offer orthotics and biomechanics whereas another business may only want to offer particular routine treatments.
It is essential that we select the right keywords that are in line with what your particular podiatry business is offering and what to get more customers for. Be sure to check out our other article that shows the most popular podiatry keywords that have the highest search volumes.
2. On Page
Next, on-page SEO is the next step of SEO where the keywords derived from the previous step are then used to optimize each page of the website. These keywords and their proper usage on your website's pages basically show Google what your website is about and helps it to accurately rank your site. This is essential for Google map listings as well as organic search.
We actually optimize every single page of our client's websites whereas other podiatry business owners typically don't do so. As a result, we are able to secure higher rankings for our podiatry clients.
Some of the on-page elements that need to be optimized include:
The Title Tag
This is the title of each page and it is your page's main heading. This heading is what shows up as the title in the search engine results. As a result, it is very important and your main keyword should be placed in this particular area.
In most cases, you want to include the word "podiatrist" and your actual location such as "Miami" in your title.
Next, the meta description is the short few sentences that shows up under your title and URL in the search engine results. This description should include a short summary of what would be found on the page and it should also have important keywords.
Headings or headers as they are known are like the subject lines for each of your website's pages:
Heading tags are also known as H1, H2 and H3 tags. The H1 tag is the most important and it should contain a main keyword. The H2 and H3 tags are like sub headings and they should include additional keywords. With that said, these headings should not be stuffed with as many keywords as possible since that can negatively impact your rankings.
An internal link as you may imagine is a link from one page within your site to another page within that same website. This is actually very important for creating your website's internal structure and it even helps to improve the keyword ranking for your pages. It also helps people as well as search engine bots to easily go through your website and shows keyword relevance.
Image Alt Tags
Lastly, image alt tags are simply like the title or description for a photo on your web page. Basically, it is essentially that you post alt tags for all of the images on your website and they should also include keywords. However, keywords should not be stuffed in all the image alt tags to avoid penalization.
3. Off Page
After thoroughly implementing on page SEO optimization, you will need to do off page SEO which will help to build your website's authority and increase its rankings in Google. The point is to show Google that your website is a real authority and it deserves to rank higher. Off page SEO is all about building backlinks.
Backlinks are like the backbone of SEO and are a huge ranking factor in search engines. A backlink is a link from another external website to your website or any page on your website. You can image a backlink is similar to a vote being cast by that website for your website. The other website is indicating that they find your website to be authoritative and is worthy of getting increased rankings.
Now, when it comes to your podiatry business, you definitely don't want to get any type of backlink. It is important to only get high quality backlinks from other relevant high quality websites in a similar niche. If you get any kind of backlinks that are spammed or low quality, then this can actually negatively impact your SEO and lead to a decrease in rankings and even a penalization from Google.
If you want to learn how to build backlinks for your website click here.
How To Make Your Podiatry Business More Visible Online Using SEO
As we have explained above, a good SEO campaign can help to drastically grow your business and get as many customers as you can handle. All you need is SEO in order to attract customers and get more calls than ever before.
However, SEO takes time to work but this time is more than worth it. We at Podiatry Marketing Pros specialize in doing SEO for podiatry businesses and we have many experts that are ready to work on your SEO. We completely understand the podiatry industry and know exactly how to handle your competitors.
Be sure to give us a call today and we will set up your free audit and strategy consultation. You definitely won't be disappointed and we'll even give you the entire blueprint of our system that shows exactly how we will go about ranking your podiatry business at the very top of Google for your area.
Take Your Podiatry Practice to the Next Level With Our Marketing System